8 min read

Making sense of poll results (without being a data scientist)

A practical framework for reading poll results, spotting bias, and deciding what to do next.

From the WePoll team

Best practices for creating polls and understanding the votes you receive.

Look at who answered before what they answered

Raw percentages are tempting, but they only tell you what this specific audience thinks. Always sanity‑check who voted: are these the people affected by the decision you’re making?

Use polls to narrow options, not make final decisions

Treat poll results as a way to focus conversations. A clear winner can move to a prototype or experiment. A close split tells you that you need more qualitative feedback before acting.